Impact of Second Great Awakening on Modern Society

Impact of the Second Great Awakening in Modern-Day Society The Second Great Awakening laid the foundations of the development of present-day religious beliefs and establishments, moral views, and democratic ideals in the United States. Beginning back in late eighteenth century and lasting until the middle of the nineteenth century,1 this Protestant awakening sought to reach out the un-churched and bring people to a much more personal and vivid experience of Christianity. Starting on the Southern frontier and soon spreading to the Northeast, the Second Great Awakening has also been associated as a response against the growing liberalism in religion - skepticism, deism, and rational Christianity.2 Although the movement is well-known to be†¦show more content†¦Two of these denominations were the Church of Jesus Christ of Latter-day Saints and the African Methodist Episcopal. The Church of Jesus Christ of Latter-day Saints - commonly known as Mormons was founded by Joseph Smith; he was inspired to create a new church faction by the revi vals he experienced in the western area of New York called the Burned Over District- implying it had been scorched by so many revivals. Although not regarded as a splinter off from an existing Protestant denomination but a restoration of primitive Christianity having distinctive post-biblical doctrines, the Mormon Church is now a flourishing, worldwide denomination. On the other hand, during the revivals, Baptists and Methodists converted large numbers of blacks. However, because of the mistreatment they received from their fellow believers, under the leadership of Richard Allen, the black population broke away from the Methodist church while creating their own denomination; the African Methodist Episcopal.10 Both churches mentioned above, having developed and sprouted out other denominations over the years, still stand even today. While new religious ideas fanned out and denominations proliferated, social activism, in response, also began to escalate. The Second Great Awakening stirred the initiation ofShow MoreRelatedSecond Great Awakening954 Words   |  4 Pages â€Å"IN WHAT WAYS DID THE SECOND GREAT AWAKENING INFLUENCE AMERICAN SOCIETY AND CULTURE?† In the thirty year span between 1830 and 1860, the Second Great Awakening did much to change the modern American mind by sparking the abolitionist movement, empowering women (in their domestic sphere) and forming the cult of domesticity, partially fixing the corrupt government through the temperance movement, and in the creation of many utopian societies by radical religious populations. Puritanism was kickedRead MoreKate Chopin and How the Feminist Movement Inspired Her Writings1666 Words   |  7 Pageswell as short stories. Her work was extraordinary and some of her greatest work was based on the feminist movement. Kate Chopin became known throughout the world as one of the most influential writers during the feminist movement. She has attracted great attention from scholars along with students, and her work has been translated into many different languages. Kate Chopin was born February 8, 1851 in St. Louis. Her father was an Irish merchant and her mother was the daughter of an old French familyRead MoreOne Nation Under God: The Lasting Effects of the Second Great Awakening1803 Words   |  8 PagesProtestantism. Modern age Christians have scoured historical documents in an effort to provide evidence for a Judeo-Christian foundation in the nation’s republican framework. Likewise, their opponents have written lengthy dissertations and argued over various media outlets that Christian conclusions are unfounded. Yet despite their endless debate, religion, especially Christianity, has and continues to play a fundamental element of America’s cultural, societal, and political makeup. The Second Great AwakeningRead MoreEvangelicalism2149 Words   |  9 Pagesbe understood most clearly in the political, economic, and religious contexts of post-revolutionary American society. Although the movement would come to effect profound cha nges in its society it was very much in a sense that the culture had grown ripe for its emergence. The tension between the evangelical movement and the past movements radicalism and centrism suggests that American society was still very much in transition from one era to another: the Revolution was not yet complete. History: CausesRead MoreEvangelicalism Essay2137 Words   |  9 Pagesbe understood most clearly in the political, economic, and religious contexts of post-revolutionary American society. Although the movement would come to effect profound changes in its society it was very much in a sense that the culture had grown ripe for its emergence. The tension between the evangelical movement and the past movements radicalism and centrism suggests that American society was still very much in transition from one era to another: the Revolution was not yet complete. History: CausesRead MoreAp Pertinent Questions Essay1501 Words   |  7 Pagesthe nation’s elite. They had few schools open to the poor, but the education the poor received was inferior to that provided by most schools. 3. The â€Å"cultural independence† that Jeffersonian Americans sought another form of nationalism with great fervor. Winning political independence from Europe, they aspired to a form of cultural independence. In the process, they dreamed of American literary and artistic life that would rival the greatest achievements in Europe. Americans believed that theirRead MoreA Brief Note On Science And The Nineteenth Century1249 Words   |  5 Pagescomparison of faith and science have caused debate between our historians. However, they can agree that the nineteenth century was somewhat of a blurred line in American history to determine where the population’s allegiance laid. While the Second Great Awakening riled up a lot of devout Baptists and Methodists, science had also taken a toll with the Industrial Revolution. Which is still one of the most significant economic changes in American history to date. And although Darwin’s finds did notRead MoreRochester : New Transportation Routes1975 Words   |  8 Pagesneither their individual spiri tual states nor the shape of their society.† For the expansion itself was a result of man’s ability to shape his society and the second great awakening would help shape man’s spiritual state. It was old worn-out ideas like this that brought about by the market revolution, which gave rise to the need for a religious revival as a way to reestablish social control in the form of the second great awakening. These events were responsible for the rapid growth of RochesterRead MoreUnderstanding the Modern State of Christianity as Evangelicals1318 Words   |  5 PagesTo understand the modern state of Christianity as evangelicals, it is necessary to realize that there have been important changes to the point in which we are today (Fahrsh, 2006). Several doubts among believers existed and this resulted in the existence of many movements. Some of these movements include liberalism, neo orthodoxy and evangelical movement. Theological movements To begin with liberalism movement, it was more common in the 19th and 20th centuries. As the term â€Å"liberal† implies theRead MoreThe Positive Side Of Interpersonal Communication1126 Words   |  5 Pagesand how it relates to the human condition can create and destroy our environment depending on how we perceive it. In positive psychology, there are two forms of happiness: Hedonic and Eudemonic. The development of these two forms can lead to an awakening of ones self in order to enhance our interaction with others. First, let me define and describe with an example what each form is. â€Å"Hedonic happiness refers to â€Å"maximizing pleasure and minimizing pain. (pg. 5)† An example of this would typically

Civilization in Paleolithic Era Free Essays

Topic: To what extent does the hypothesis of bona fide, yet ‘missing’, civilization in the Palaeolithic era make sense to you? Palaeolithic meaning old stone, which is about (2. 6 million years – 300,000 years ago). Having a Lower, Middle and Upper stone age for Palaeolithic. We will write a custom essay sample on Civilization in Paleolithic Era or any similar topic only for you Order Now In the Palaeolithic era climate was the pacemaker of change. As the world grew colder, the new climatic conditions restricted the habitat, certain species disappeared. Every time the climate changed the new conditions suited other animals. Each Ice Age last between fifty and a hundred thousand years as so mentioned in â€Å"The New Penguin History of the World† written by J. M Roberts. He mentions â€Å"Evidence of the glaciations and their effects is now available from all oceans and continents and they provide the backbone for prehistory chronology. † I did research and came across a website http://www. sciencedaily. com/releases/2004/04/040421234349. htm. It has evidence that supports the three major glaciation events that occurred in the past. Robert Tucker and Zhanxiong Peng of the Department of Earth and Planetary Sciences at Washington University of St. Louis implicated that â€Å"There would be no communication between the atmosphere and the ocean. The deep ocean would quickly become free of oxygen because light would not be able to penetrate the ice to fuel algae. Above the ice, there would be little rain or snow because there would be little evaporation. Many organisms that lived in milder conditions would become extinct. † Investigation shows that there are at least three levels of glacial deposits. Each ice age destroyed the habitats of creatures that had adapted to the arctic condition. But after each glaciation new species spread. As time went on, one branch lead to apes and the other lead to human beings, this line was named hominids. Indicated by J. M Roberts, â€Å"The first hominid fossil found in Kenya and Ethiopia are dated only 4. 5 million years ago. † But then a French fossil hunter discovered a fossil in Chadian desert year 2001; nearly complete cranium, pieces of jawbone and teeth. They pinned down the age of this fossil, which they say is between 6. 8 and 7. 2 million years old. (Information found in http://afp. google. com/article/ALeqM5gjCJ41Mm-Li6gU9Rd4n1DXPlm7Gg . ) So as to what is happening, fossil hunters, geologist, archeologist, scientist etc. keep discovering new fossils with different ages and keep pushing back our timelines. So saying the truth we are not sure exactly when the hominids where first taking place in our timeline. Who knows what there is yet to be discovered. Going to a description and comparison of a hominid and primate. Those with a small cranium were consider primates because the brain was not too intelligent. As time went on the brain developed little by little. More common sense, but as that happened the brain grew, therefore having a much bigger cranium, which were then classified as hominids. Hominids developed reasoning, a sense of communication and had a system of control, which is the beginning of the creation of human beings. Primates communicate with signals, went on natural instincts, and had no system of control. Their method was adaptation to life and the environment around them. Which if I’m not mistaken is what we now call wild animals. We are the top of the food chain. We are the fittest to survival. Why, because we have intelligence, logic and reasoning. We have common sense to avoid casual mistakes that can cause our lives. Professor Paul S. Burdett from Raritan Valley Community College, Branchburg NJ wrote a document named â€Å"What Is Human? †. It describes three main parts of what makes us human and has a comparison to what is not classified to be human. 1. Reasoning is the power to think, and understand. Mind solves problems and the body has a reaction to everything but think before react. As for primates, they’re mind and reactions are not reasonable like ours. 2. Language is our form of communication. Without communication we have nothing. With language we have grammar and syntax an arrangement that focuses on a relationship between words. . System of control, which keeps things organized. Having a social life. Under that category come family, tribes, and clans. Which are all in relation and come with a natural connectivity as in a connection in blood or DNA. Examples; mother, son, grandfather, cousins, aunts, including mother-in-law and so on. Now beyond that comes communities, societies, culture an d civilization. Which is an organization of non-related people. People working together to make a living. As for primates, they only go with their instincts and communicate with signals. And cannot go any much further than that. So my definition for being a human is one who exhibits a sense of humanity, compassion, civilization, and consideration towards mankind. An understanding, organization, and sense of communication. So is it possible that such a civilization could have existed? There was a point in time where the hominids decided to just settle down. Having water, and food near them. So they did not have to travel far. In the process tools were created, fire, a sense a religion, a stable living style, a sense of emotion, farming. All of these things is what started civilization. And civilization was not established until the Upper Palaeolithic Era. Without everything being done, no civilization would have been created. Till this day discoveries are made. The only way to know if something really existed is by evidence. And by evidence I mean fossils, skeletons, art, grave goods, â€Å"ARTIFACTS! † Artifacts is all we have. The only problem is that from what I have understood is that we have more evidence going towards the Upper Palaeolithic Era. In J. M Roberts book (Book 1, Chapter 2, last paragraph on pg. 1) he stated, â€Å"To separate Upper and Lower Palaeolithic is easy; the division represents the physical facts†¦ †¦ the most recent and therefore fossils and artifacts found among them are later found then lower. † Meaning more evidence is found in the Upper. â€Å"Almost all the artifacts that survived in Palaeolithic are made from stone, none are made of metal†¦ †¦ whi ch stone artifacts provide the largest significant body of evidence. † So from what is seems stones where most likely to be preserved then metal. Neolithic Revolution involved far more than the adoption of a limited set of food producing techniques. The making of small groups of hunter, gatherers that had hitherto dominated human history into sedentary societies based in built up villages and towns, which radically modified their natural environment by means of specialized food crop cultivation that allowed extensive surplus food production. These developments provided the basis for high population density settlements, specialized and complex labor diversification, trading economies, the development of art, architecture, and culture. All these things are well described in a book called â€Å"The Breakout: The Origins Of Civilization† written by Martha Lamberg-Karlovsky. The Revolution developed independently in different parts of the world, not just in the Fertile Crescent. The Mediterranean climate has a long dry season with a short period of rain, which made it suitable for small plants with large seeds, like wheat and barley. The Oasis Theory, originally proposed by Raphael Pumpelly in 1908, maintains that as the climate got drier due to the Atlantic depressions shifting northward, communities contracted to oases where they were forced into close association with animals, which were then domesticated together with planting of seeds. Agriculture, known as farming. Which was turning point. No more long travel, everything at hand and the sense of trading. With trading came leader, which meant government. With all that said societies. In this part of time, known art was a way of recording things in their time. There were caves that have been found with carved drawings. Showing life itself, and how everything was before. Art created by stones, mud as paint, and drawings on top of other drawings creating stories that have yet to be discovered. Every time we think we found the oldest society another older one pops up. Everyday life was not able to be recorded. Communication was not able to be recorded. Records in that era took a lot of time and dedication. So in our sense, was there civilization in the Palaeolithic Era? I think there was. Even though there isn’t much evidence, it actually makes sense. Like in the quote, â€Å"If a tree falls in the forest but no one is there to hear it, does it still make a sound? † Just because we did not witness it, it does not mean it did not exist. How to cite Civilization in Paleolithic Era, Essay examples

Emerging Business Models and Managerial †MyAssignmenthelp.com

Question: Discuss about the Emerging Business Models and Managerial Strategies. Answer: Introduction Social networks can be defined as relationships created between people in the course of undertaking their daily activities. Social networks are established through continuous and long relations between people and this results to mutual benefits between the parties involved in the relations. Social networks are very important in the modern business world especially in this era of technological advancement and digital communication networks. Many businesses are shifting their attention and focus from official networks to social networks since they help to add more value to an organization. The social networks are established through social interaction between people related to an organization. Social networks help in establishing business relation between the people involved. Many organizations have embraced social networks as a means of interacting with their customers in order to obtain feedback and to allow employees to air their compliments and complaints. Social networks use a var iety of platforms especially social media platforms such as Facebook, Twitter, Linkedin, Whatsapp and snapchat. The use of social media networking in organizations or in business has many advantages to the organization. One of the advantages of social media marketing is that it is cheap means of marketing the business of an organization. The social media networks helps in providing a forum of interaction between the customers and organizations. This helps both the organization and the customers in making their feelings known concerning the products offered and the products consumed. Social networks help in building customer loyalty and in improving value of products and services offered by companies. However, there are also many disadvantages of social networks. Social networks in business may result to employees becoming very casual and in the process forget their role and duty of acting professionally in all their undertakings. A lot of research has been done on the importance of social networks in business. Many researchers have written about the subject in both peer reviewed journal articles and books. Different researchers have different views on the role of social networks in an organization context with some researchers believing that social networks will be the major drivers of organization success in the next half century. Social networks in the recent past have been facilitated by advancement of communication technology to the extent that world has become a global village. This has made it relatively easy for organizations to relate with not only with customers but also to one another using these social networks. According to, Silvius, G. (2016) social networks in an organization, help to create an atmosphere of trust and honest between and among employees and the senior management in a company. He argues that this is achieved when organizations use social networks in their interactions with one ano ther. Since organizations are made up of people, they have to be social institutions and therefore social networks must exist in them. When social networking Is healthy in an organization, employees are able to interact freely with one another and this helps in creating an harmonious relationship which is good for performance. According to Silvius, G. (2016), social networking also creates a bond between the employees of an organization and the senior management hence creating a healthy working relationship that encourages productivity and effective communication between the various levels in an organization. An example is when the junior members of staff are able to freely interact with the managing director of the organization through the organizations Facebook page. Opgenhaffen Haenens (2015) also support this idea. Through his research, he also found out that more than 78% of organizations that encourage social networking in their internal environment are able to achieve high le vels of employee performance and the employee turnover rate in these organizations is low. He argues that social networks help in improving the morale of workers by creating an environment of unity where employees feel accepted and important in an organization. This goes a long way in contributing positively to performance in an organization. According to Bradley McDonald,(2011), social networking contributes to brand recognition for an organization. Brand recognition refers to the acceptability of a companies` brand among its customers depending on the value the organization offers its consumers. The author also, argues that by use of social networking, an organization is able to expand its publicity and its more recognizable among existing customers and potential customers. This in turn contributes positively to the growth in the value of an organizations brand. An example of ways in which social networking can contribute to increased brand recognition is that a Tweet for example can reach a customer who had never before heard of the company or its products. The person who has been reached or communicate through the tweet may become customer of the company later. Li, (2013) is also of the view of social networking contributing to brand recognition. He argues that companies that have a global presence and have valuable brands have embraced use of social networks in their business activities. He describes that partly, the brand recognition of these companies has been contributed by their strong social networks that help them to interact freely with their customers and which helps the organization to communicate new products and services to customers easily. The issues of brand recognition does not depend much on social networking since there are many organizations that have very strong and popular brands and at the same time, they dont have any presence on social media. Therefore brand recognition by an organization can be achieved by providing high quality goods and services and maximizing customer satisfaction. According to Lee (2014), social networking which helps in improving and creating brand loyalty. He argues based on report published by Texas Tech University which explains that brands that engage in social media channels have customers who are more loyal compared to companies who are not involved in social media. This Is attributed to the fact that the modern day consumer prefers companies that operate traditionally with the aim of maximizing profit. The view if Lee (2014) is supported by Harris, H. (2011) who also argues that a strategic social media plan can help to influence customers to to consume products of the company. Continued interactions between the customer and the organization will result into repeated buying to the point where customers cannot buy from rival companies and therefore resulting to unrivaled customer loyalty. Solomon, (2013), however argues that social networking alone cannot bring about customer loyalty and therefore it has to be backed up by a variety of other factors. Social networking is also an invaluable product promotion tool. According to Solomon,(2011), organizations are able to promote new and existing products and services at very low cost. The social media network creates a wide customer base which which therefore acts a s very good platform for an organization to market itself. The cost of social media marketing is very low since the only expenses involve setting and maintaining the social media account. Solomon (2011) argues that the social networking by organizations will therefore help the organizations to save on the costs of advertising and other forms of marketing. Social networking also helps organizations to send a tailor made message to its customers since the company is sure that the people in the platform are either interested in the products of the company or they are already consumers of the companys products. According to Mathos, Norman Kanter, (2012), social networking is also very good for marketing since it helps an org anization to transmit messages to many people at the same time. He argues that social networking also facilitates target marketing for organization. According to xxx, social networking is also important for business organizations since it helps an organization to get feedback from its customers. Feedback in an organization refers to the reaction of customers after they have consumed a companies`s products or service. The feedback from customers helps organizations in decision making. Landers Schmidt,(2016) argues that organizations can use customer feedback obtained using social media to make various decisions . some of these decisions include improvement of products offered and services offered to consumers. Customer feedback can also act as morale boasting technique since good reactions from customers will mean that employees are encouraged to work more to make customers happier. Landers Schmidt,(2016) also supports the view of xxx on the roe of social networking in obtaining customer feedback. He argues that social networking is one of the most effective methods of obtaining feedback from customers since its fast and also co nvenient for customers to use. He reasons that organizations should therefore put a lot of emphasis on social networking for obtaining customer feedback because organizations are becoming more sensitive of customer need and therefore they need to conduct surveys on customer needs and therefore they are able to serve customers better. Despite the many advantages of social networking for organizations, there are also many shortcomings that come with social networking. Writers have different and similar views on the disadvantages of social networking. One of the fiercest critics of social networking is(Goel In Singhal, 2016) . He argues that social marketing is not good for organizations and should be avoided by all means necessary. One of the disadvantages of social networking according to (Goel In Singhal, 2016) is that it results to waste of time. Since time is a very important factor in production and in maximizing productivity, waste of time by the management and other members of staff while networking results to decline in productivity in an organization since employees are not able to fully concentrate on their core functions. (Goel In Singhal (2016)also argues that managers spend a lot of time in social networking and may therefore fail to put in place strategies that help the organization to move forward to wards achieving its objectives. Another author who support the argument of Goel In Singhal (2016), is Househ, Borycki, Kushniruk, (2014), he views social networking ad being destructive to the organizational plan of achieving its objectives. Therefore, organizations should not put emphasis on social networking because, they may create publicity for the company but that does not necessarily mean sales or customer base will increase. He argues that the time spent by the management of the company and other employees is very valuable and should be used to produce extra units of products or service which adds value directly to the organization. Househ, Borycki, Kushniruk, (2014)also says that organizations should use other forms of marketing because, social media marketing mainly composes people who are already customers of the company and therefore the method cannot be relied upon to reach new customers. (Asencio Sun,2015) also argues that social networking is intrusive. He explains that social networking by an organization intrudes on the privacy of some individuals who do not like publicity or social platforms. Information from Web Pro News indicates that 80% of people who use social networks feel uneasy at sharing their information or thoughts on social media and they feel that social media is very insecure. This stems from the practice of companies shaping their social media advertisements based on private information collected from social media sites. Li, (2013) argues that this practice has led many social media users to be wary of information posted on social media. Research also indicates that social media users are mostly irritated by messages by organizations trying to market their products since they are not interested in that. Jjj argues that another disadvantage of social networking is that there is lack of feedback control. This is usually very damaging especially in cases where an advert brings about negative reactions. The negative reactions from social media may influence the other customers negatively and this may be very fatal for an organization since it may result to loss of customers and therefore loss of profits. Since an organization does not have direct control on what customers post on the social media accounts, it becomes difficult for the company to control this information and therefore social networking may result to negative implications for an organization. The lack of feedback control concept has been a very big concern for managers, however, organizations have some degree of control in use of social media because, they can use the same social media platform to sell the organization in a positive way and to fight off bad publicity from rivals. Another disadvantage of social networking according to Looy (2015) is that it is free to join but it is difficult to target customers and to reach new customers. Therefore, organizations still have to pay for advertising in the social media like through Facebook and other social media sites and through E-commerce in order to achieve their marketing objective. He argues that social networking cannot therefore be depended upon by organizations for purposes of marketing since its limited in scope and also in usage. This view is not cumbersome because, the use of social media in marketing by organizations does not mean that organizations have to neglect other methods of product promotion and therefore, the views of zzz do not reflect the real situation on the ground. From the review of past literature on the subject, gaps can be identified in research. Identification of gaps in research helps in identification of shortcomings in past research so that further research can be done to fill the gaps. One of the gaps identified in this research is that substantial research has not be done on the impact of social media on the marketing and strategic planning by organizations. This forms the basis of research project. Background and significance After the literature review on the advantages and disadvantages of social networking, a gap was identified in research. The gap in this case is that sufficient research has not been done on the impact of social media on the marketing and strategic planning of an organization. This research topic helps the researcher to seek further information on the impact of social networks specifically on marketing as well as how social media impacts on strategies of an organization. Social media usage in organizations has been increasing in the recent past and it is still gaining popularity among many organizations as an important tool in marketing as well as in developing strategies by management of an organization. This aim of this research is to establish the impact that social media has had on marketing by organizations as well as on developing strategies by the management. Establishing the impact that use of social media by organizations has had on marketing and strategies of an organization Establishing how social media has helped organizations to reduce cost of marketing. Establishing whether the use of social media by organizations has helped in increasing customer loyalty Determining if use of social media by organizations has contributed to increase in customer base hence increase in sales volumes. Establishing the role of social media in shaping strategies by an organization. Determining if social media has made work easy done by managers in strategic management. This study will be conducted on organizations that have strong social networks. These organizations have a deeply entrenched social media network that helps the organization to communicate effectively with its consumers and that helps the organization to effectively market itself and its products and services. The research will mainly depend on secondary sources of data. This is because, most of the organizations under consideration are global and therefore, it presents a very big challenge to collect primary data from these organizations given the geographical nature of the organizations. The study has limited resources and therefore, it is not possible to collect raw data from the organizations and their management given the huge costs associated with collecting that kind of data. This study will be consulted using a combination of qualitative and quantitative research methodologies. Quantitative research method will be used in most instances in this research. This is because, most of the data that will be collected on the research topic is quantifiable, and hence making it easy for us to use quantitative research technique. The variables in this study can be measured and value assigned to most variables e.g., the reduction in marketing expense as a result of use of social media can be measured in monetary terms. Another example of a variable that can be measured directly is the increase in customer base due to the use of social media in marketing of products. An organization can easily determine this change by counting the increase in number of unit sales. However, some variables cannot be easily measured because they involve an individual`s thoughts or opinion and therefore, qualitative research method has to be used in such a case. Qualitative research methods involve definition of variables that cannot be directly assigned value. A range is developed to help in measuring these variables for purposes of comparison and evaluation. An example of where qualit ative research method will be used in this study is determining the impact of social media on the strategies of an organization. Strategies are difficult to measure since their results cannot be directly traced in the organization and therefore estimation is done. The main sources of data for this study includes books, peer reviewed journals, magazines, organization websites, thesis and dissertation as well as newspapers and business articles. This information will be thorough analyzed and summarized to highlight the main points by different writers and how each of the sources views the subject. The research will depend on financial reports of various organizations under review and analyzed the financial performance of these organization compared to the social media presence and popularity of the companies in various social media platforms. The study will compare the financial performance using ratios before the companies started using social media and the current performance of the organization when they are using social media. Since, there are other factors that may have contributed to either a positive or negative shift in these results, research will be done to establish other factors that may have affected performance and then a provision will be done to isolate these factors and arrive at a more results that indicate how the use of social media has affected sales of the company. The study will seek to determine how the strategies of an organization have been influenced by use of social media in the company. Strategies are very important especially at this moment when there is intense competition in each and every industry. The fast rate of change of technology has also made it very necessary for organizations to keep on strategizing so as to maintain or improve their position in the market. Therefore the study will be aiming at establishing how using social media has shaped the strategies of the organization. These strategies may involve the cost leadership strategy, differentiation, diversification, or even defensive strategies like divestment or liquidation. Additionally, this study will be seeking to establish whether the use of social media has given the organization a competitive advantage over its competitors in the marketing and how this competitive advantage has influenced performance of the entire organization. In the course of the research, several challenges are expected. Some of the expected challenges during research are the lack of enough secondary sources since the subject of the research is a current affair and therefore many researchers have not written about the subject. Time will also be a major constraint in this study since it is very limited and a lot of time will be required to collect and interpret this data. Data analysis and interpretation techniques This study will use a combination of data analysis and interpretation techniques in order to interpret data collected from the research. Data analysis techniques are methods used in encoding the raw data collected from a study. Analysis of this data using these different techniques helps in putting all information available into context in order to make sense of the information collected and draw conclusions from this information. One of the data collection procedures that will be used in this research is the coding technique. Here data collected on the research field is summarized and the researcher develops a unique set of codes which are assigned to a particular group of data. In this stage, data collected is reduced to manageable sizes and then its grouped depending on the characteristics of the data and the objective of the researcher. Quantitative data will be analyzed using the following techniques depending on the objective of the researcher; time series, ranking by categorie s, part to whole categorical division, deviation, frequency distribution correlation, and nominal comparison. After collecting and analyzing data, the information obtained from the study will be interpreted and put into the context of our study so as to fulfill the research objective. Conclusion Research needs to be conducted on the impact of social media on marketing and strategies of an organization. This research will help in establishing ways in which use of social media by organizations has influenced marketing of an organizations products goods and services. This research also aims at establishing the exact impact that use of social media will have on the sales volumes of an organization after isolating all other factors that may influence increase or decrease in sales volumes. This study will use a combination of both qualitative and quantitative research methods. However quantitative research will be more prevalent since most of the variables being tested in this study are measurable and quantifiable. Qualitative research techniques will be used in instances where research variables have descriptive characteristics like views, opinions or feelings of an individual person are being measured. This study will use secondary sources of data such as peer reviewed journals, theses and dissertations and books. The data analysis and interpretation techniques to be used in this study include coding of data and concept mapping. References Asencio, H., In Sun, R. (2015). Cases on strategic social media utilization in the nonprofit sector. Bradley, A. J., McDonald, M. P. (2011). The social organization: How to use social media to tap the collective genius of your customers and employees. Boston, Mass: Harvard Business Press. Benson, V., In Morgan, S. J. (2014). Cutting-edge technologies and social media use in higher education. European Conference on Social Media, In Bernadas, C., In Minchella, D., l'Ecole de Management de Normandie (EM Normandie),. (2016). Proceedings of the European Conference on Social Media: 12-13 July 2016, Hosted by l'Ecole de Management de Normandie (EM Normandie), Caen, France. Goel, A. K., In Singhal, P. (2016). Product innovation through knowledge management and social media strategies. Harris, H. (2011). Employee's perspectives on social media use in organizations as a form of internal communication. Heath, D. R., NC Digital Online Collection of Knowledge and Scholarship (NCDOCKS). (2014). Strategic organizational engagement in social media to motivate directed action. Greensboro, N.C.: University of North Carolina at Greensboro. Househ, M., In Borycki, E., In Kushniruk, A. W. (2014). Social media and mobile technologies for healthcare. Information Resources Management Association. (2016). 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